擷取我喜歡的片段對話。

Prologue(官方影片頁面)

一開始有兩則影片:

  • 1983 Apple Event, Macintosh Software Dating Game:早期不可一世的Steve Jobs,諂媚的Bill Gates,與今相比頗有趣。
  • 1997 MacWorld Boston:重回蘋果的 Steve Jobs,宣佈微軟投資衰弱的蘋果等決定,並讓 Bill Gates 出現在 MacWorld 大螢幕上。(YouTube影片 from “Macworld Boston 1997-Full Version")

(一) Steve Jobs v.s. Bill Gates

談論彼此對電腦產業界的貢獻、1970年代的蘋果與微軟、閒聊彼此的競爭產品與態度、對於作純軟體或軟硬整合的想法。

(二) [34:35]

是否曾經後悔過去不該做、導致現況的事情?

Walt:Was there something you might have done differently where you could have had a bigger market share for the Mac. Is there something you regret?

Steve:
There’s a lot of things that happened that I’m sure I could have done better when I was at a Apple the first time and a lot of things that happened after I left that I thought were wrong turns, but it doesn’t matter. It really doesn’t matter and you kind of got to let go of that stuff and we are where we are. So we tend to look forward.

And, you know, one of the things I did when I got back to Apple 10 years ago was I gave the museum to Stanford and all the papers and all the old machines and kind of cleared out the cobwebs and said, let’s stop looking backwards here. It’s all about what happens tomorrow. Because you can’t look back and say, well, gosh, you know, I wish I hadn’t have gotten fired, I wish I was there, I wish this, I wish that. It doesn’t matter. And so let’s go invent tomorrow rather than worrying about what happened yesterday.

(三) [35:19]

兩人對於當下產業界的看法:
兩人都同意現在是個超級健康的發展年代,許多創意實行並成立公司。

(四) [38:07]

未來5年內,個人電腦還會是主流嗎

[39:20]
S. Jobs舉了Google Maps iPhone App的例子,認為這個和 Google 合作開發出來的app比其他的都棒:
great client app + great cloud service = more incredibly powerful than browser
p.s.這想必就是 iPhone App (Store) 的概念

B. Gates認為是full screen的tablet

[45:20]
S.Jobs認為 PC 依然會是 general purpose 的 digital hub,依然會繼續在我們身邊,但 post-pc device 會是 specific purpose device,即使其硬體本質依然是電腦。
p.s. 由此理念可知,iPad 搭載的當然該是 iPhone OS 而不是 Mac OS。

User Interface(中略)

(五) [1:06:56]

兩人談論彼此關係。

Steve: 事實上我們的婚約保密了幾十年了(大誤)(眾笑)

there’s that one line in that one Beatles song, “you and I have memories longer than the road that stretches out ahead.” And that’s clearly true here.

ps. Beatles, Two of Us 的歌詞

Q&A(4) [1:21:26]

Steve Jobs: People say you have a lot of passion for what you’re doing, and it’s totally true and the reason is, ah, because it’s so hard, but if you don’t, any rational person would give up. (YouTube影片)

這段深得我心,很激勵人心啊。

參考資料